Keeping popular music alive,
from tradition to counterculture
Cracklin’ Sounds is a young nonprofit born from a shared passion for music that tells stories, resists, and brings people together.
From blues to post-punk, from protest folk to garage rock, we shine a light on vernacular and underground music traditions, with a desire to share a living, inclusive, and socially conscious culture.
Our first steps include:
To explore and practice the roots of sound, past and present, together.
To connect music, memory, and social issues.
To give voice to unique stories that move and inspire.
Supporting original artists and free creation, far from industry standards
Through our projects, we believe music can be a tool for transmission, social justice, and intergenerational connection — a space for free expression, authenticity, and shared discoveries.
An amateur guitarist with a passion for American popular music, the Anglo-Saxon subcultures of his generation, as well as Japanese folk and punk, Xavier Gautruche is the co-founder of Cracklin’ Sounds, an initiative dedicated to music as a space of memory and transmission. His path led him from photojournalism to the cultural and non-profit sector, where he develops projects at the intersection of music, image, history, narrative, and society.
In parallel, he leads participatory workshops — fanzines, podcasts, photo and video documentaries — within the fields of Media and Information Literacy (MIL) and Arts and Cultural Education (ACE). These workshops give diverse audiences, especially those often excluded from mainstream narratives, the opportunity to voice their experiences and reclaim their own stories. His approach, rooted in history and memory, connects music, culture, and social engagement.
© Cracklin’ Sounds – 2025 – Mentions légales